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Research Analyst

Nielsen Economics logo

Nielsen
San Francisco - United States
S: Competitive

DESCRIPTION

Imagine knowing which TV programs deliver the audience most receptive to your advertising before you spend a single dollar. Or knowing which commercials viewers recalled or found most persuasive last night. Conducting tens of thousands of surveys daily, Nielsen TV Brand Effect (IAG) measures viewers' engagement with every program and the effectiveness of every ad, product placement and sponsorship in primetime across all broadcast and major cable networks.

We are looking to add a Research Analyst to the team. The Research Analyst will be responsible for generating custom database queries, preparing reports in Excel and creating PowerPoint presentations to support clients' unique data needs.

Responsibilities:
Create in-depth research analyses through hands-on exploration of complex syndicated database; decide on the correct analytic approach(es).
Oversee preparation and review of reports in Excel using charts and graphs as well as PowerPoint presentations that analyze syndicated as well as custom survey data; decide the best way to present the data.
Work as part of a team to create research solutions.
Initiate discussion / raise questions when elements of the data are inconsistent with prior findings or expectations.
Gain larger understanding of tech/telecom industry and learn how best to incorporate client business needs with Ad Solutions analysis.
Begin understanding more Nielsen products and gain expertise in analytics.
Start presenting analysis internally and gradually externally to clients.

QUALIFICATIONS

BA/BS preferably in social sciences, market research, statistics, marketing or economics
0-2 years' experience in Market or Media research
Knowledge of marketing and advertising a plus
Strong interpersonal skills required
Very strong quantitative, data tabulation, analytic thinking and data mining skills
Excellent skills with Microsoft Office suite of products
Knowledge of relational databases a plus
Strong written communication skills
Effective organizational skills and ability to multi-task
Close attention to detail
Eager to learn and develop skills

Job summary

Employer:

Nielsen

Location:

San Francisco, United States

Education:

Bachelor's Degree

Sector:

Business/Industry

Salary:

Competitive

Job Type:

Permanent

Hours:

Full-Time

Posted:

9th July 2015

Apply By:

8th August 2015

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