Analyst

Rocket Fuel
Redwood City - United States
S: Competitive

Rocket Fuel is a leading programmatic marketing platform that learns. Through artificial intelligence at big data scale, we optimize performance, awareness, and lift across channels for agencies and marketers. At over 1,000 employees strong, our bold and innovative team continues to reach new frontiers while fueling incredible success for our customers.

The Analytics team at Rocket Fuel, provide actionable insights to both external customers and internal teams. For external customers, analysts monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations. For internal teams, they provide feedback on automation and model features to advance the reliability, reach, and effectiveness of the Rocket Fuel Optimization Platform.

What you'll do:

Own campaign performance and pacing while recommending opportunities for optimization.
Weekly review of performance of models across revenue, performance, and pacing.
Analyze network performance to understand value provided by publishers and data providers.
Design and implement tests to evaluate model and feature performance.
Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
Work with clients and internal teams to create real-time brand optimization studies that align with campaign goals, but also create strong, clear signals that our models can use to optimize campaign delivery and performance.
Mentor junior analysts in storytelling, campaign optimization, planning, technical and problem-solving skills.
Consult with clients regarding development & alignment of marketing programs across on-line channels.
Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts.
Communicate campaign optimization results to clients to prove value against original business goals.

Who you are:
A great communicator who is able to convey complex technical features in simple terms.
Someone with an aptitude for media and contextual relevance.
Have a high degree of creativity, self-motivation, and drive.
Eagerness to work in a startup team environment that will be rapidly changing.
Willingness to do whatever it takes to get the job done.
Nerdy but loveable.

What you need:
1-3 years of working experience in a similar role.
Extensive experience with excel/pivot tables.
Excellent presentation and storytelling skills with PowerPoint.
Excellent diagnostic skills.
Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
High degree of creativity, self-motivation, and drive.
Eagerness to work in a startup team environment that will be rapidly changing.
Professional oral and written communication skills.
Client facing experience.
MS Office fluency.
Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience.
Bonus if you have:
Experience in a digital media analytics role
Experience with VBA/Excel Macros, SQL, SAS or other data manipulation tools a plus.

Job summary